Simple Mills

For Simple Mills, I helped create the overall creative vision, storyboards, and website design for a digital experience that showcased the brand’s food products through social media-driven storytelling. The concept focused on showing how real users could discover, enjoy, style, photograph, and share Simple Mills products across their own social channels.

Simple Mills is built around simple, nutritious foods made with purposeful ingredients, with a mission to revolutionize the way food is made to nourish people and the planet. Their brand emphasizes real ingredients, better-for-you choices, and food that supports everyday wellness.

Challenges

Turning food products into a shareable digital experience. The challenge was to move beyond a standard product showcase and create an experience that encouraged users to interact with the brand socially. The website needed to show how Simple Mills products could fit naturally into everyday moments — snacking, baking, entertaining, wellness routines, family life, and recipe inspiration.

Because the idea was campaign-driven, the storyboards had to show how the full experience worked from beginning to end. This included the user’s emotional journey, product discovery, content creation, social sharing, and how the brand could amplify user-generated content.

Solutions

Created a storyboarded user journey. I developed storyboards that mapped out how a user would interact with the Simple Mills experience — from discovering the product, seeing how it fits into a lifestyle moment, creating social content, and sharing it with their audience. This helped communicate the full idea visually before moving into web design.

Designed a social-first web experience. The website concept was built around the idea that users could show off Simple Mills products in a way that felt natural, fun, and personal. The design included areas for lifestyle product moments, recipe inspiration, social prompts, user-generated content, and calls to action encouraging users to share their own experience.

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