RGA
Corporate
Branding
Web design
Marketing
Chicago
2022
For RGA, I helped create the overall creative vision and website design for a global brand experience that clearly communicated who the company is, what they do, and why they are a trusted leader in life and health reinsurance. The goal was to design a website that felt professional, modern, human, and easy to navigate while supporting a wide range of audiences, including clients, prospects, investors, job seekers, and industry partners.
RGA specializes in helping clients manage life and health reinsurance plus financial solutions, so their website needed to bring that depth of expertise together in a way that felt approachable, organized, and aligned with the company’s global brand.
Challenge
RGA operates in a highly specialized industry, with services across life and health risk, financial solutions, product creation, underwriting, claims, investment capabilities, and client enablement. The challenge was taking complex subject matter and making it easier for users to understand, explore, and act on.
The website needed to showcase RGA’s people, values, and global mindset. The culture story had to support recruitment and brand perception by showing RGA as a company of thinkers, creators, innovators, and collaborators working toward a shared purpose.
Solutions
I helped shape a digital direction that elevated RGA’s brand through clean layouts, confident typography, purposeful imagery, and a more refined visual system. The design helped create a stronger first impression while making the company feel established, intelligent, and forward-thinking.
The design helped bring RGA’s purpose to the forefront: making financial protection accessible to all. Culture-focused areas emphasized collaboration, innovation, purpose, and the people behind the work. This helped the website feel less like a traditional corporate site and more like a brand built around meaningful impact.
